0 visiting now·9 total

Your brand, on my Miata,
in San Francisco.

Your logo rides a real, daily-driven MX-5 RF around the Bay Area and down Highway 1 to Los Angeles several times a year.

$0in bidsof $11,940 goal

Auction ends Sep 15, 9am PT · you can still outbid any spot

Choose a spot

Live auction · 0 of 18 spots have a bid

Pick your piece of the car.

Every spot is biddable, including the ones already wearing a logo. Outbid the leader and their deposit comes straight back.

Front

4 spots
Front view of the MX-5 RF

Spot list

18 spots

Front

Open
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Driver side

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Passenger side

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Rear

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Bidding holds a 20% deposit, not the full bid. The balance is only charged if you are still leading when the auction closes.

I already own the car. I'm selling the paint.

  • The car, posted on Instagram
  • The car, posted on Instagram
  • The car, posted on Instagram
  • Iann driving the car with the roof down
  • The car, posted on Instagram

How it works

  1. Bid on a spot

    Pick any spot, including the ones already wearing a logo. Bidding holds a 20% deposit, and it comes straight back if someone outbids you.

  2. Win, and your logo goes on the car

    The highest bid when the clock stops wins. The rest is charged to the same card at the close; if that charge fails, I send a payment link, and if it stays unpaid for 7 days I keep the deposit. Your logo is printed on removable plastic vinyl and checked by hand, and if I turn it down you are refunded in full.

  3. It rides for a season

    Six months of daily Bay Area driving, Highway 1 runs to LA, and a monthly video or photo update on my X and Instagram.

One season. Last bid wins.

Every spot stays biddable to the end. Bidding holds a 20% deposit; get outbid and it comes back in full. What leads when the clock stops gets printed.

Six months
How long your logo rides. Bay Area daily, Highway 1 to LA.
+$25 to raise
The minimum step, in whole dollars. Jump higher if you want.
Sep 15, 9am PT
Bidding stops. Hard close, no extra time.

Questions & Answers

Is this real?

Completely. It is a real 2017 MX-5 RF, I own it, and the logos are real removable vinyl. The car is daily-driven around San Francisco and the East Bay, with Highway 1 runs down to Los Angeles several times a year.

What am I funding?

I'm a founder who bootstrapped my wellness brand from scratch, so the paint on my car is the funding round. Proceeds go into the tools I use and the launch of the next product, not into the car. I build in public, so you will see exactly what your spot paid for.

What do I actually get?

Your brand showing up both on the road and on this page:

  • A die-cut vinyl sticker of your logo on the spot you win, on the car for six months
  • Your brand name and link on the live board
  • A set of photos of the car with your logo on it
  • First refusal on the same spot when the next season opens

I can't promise you impressions or ROI, but I can guarantee you that the car is driven in and around San Francisco, the most tech-centric city in the world, with your logo riding with it for six months.

Will I get updates?

Yes. Every month I post video or photo updates on X and Instagram about my driving adventure. I build in public, so you won't have to chase me for it.

How does payment work?

Bidding takes a 20% deposit (minimum $25), paid by card when you place the bid. If you don't win, it comes back in full, automatically. If you do, it counts toward the price and the rest is charged to the same card when the auction closes. If that charge doesn't go through, I send a payment link instead.

What if I miss the balance?

You have 7 days after the close to pay the rest. If you don't, I keep the deposit. I offer the spot to the next bidder.

What if someone outbids me?

You get your deposit back and the chance to swing back. Outbids need to beat the current bid by at least $25.

Can any brand join?

Almost. Every sponsor is approved by hand before anything goes on the car, and I keep the final say. It travels with me, you know. If your logo is refused, your deposit comes back in full.

Can I do this with my own car?

Yes, I'm building it. You set your car and your prices; everything else is handled for you.

Join the waitlist

Want to do this with your own car?

You set your car and your prices; the spots, the auction, and everything else is handled for you.

One email when it opens, nothing else.